Purposeful Renovation
From 2018 to 2020, I led the full transformation of ATN Television by developing a complete brand ecosystem that unified the channel’s on-air presence and digital identity. I created the full visual language of the network, including branding, motion graphics, program identities, news and entertainment packages, lower-thirds, transitions, and complete on-screen design systems. Additionally, I designed several studio sets for different shows and served as the channel’s Brand Director for three years, ensuring consistency, innovation, and strategic coherence across every production.
Beyond broadcast design, I also developed the digital line of the channel: website creation, social media strategy, content guidelines, and a cohesive graphic system for all online communication. This comprehensive approach allowed ATN Television to modernize its image, strengthen its connection with audiences, and position itself as a more dynamic and visually competitive network.
DETAILS
Services: Branding, Channel visual identity, On-air graphics, Program identity design, Set design, Art direction, Digital branding, Website development, Social media strategy, Brand direction.
Date: 2018 - 2020
Location: Bogota Colombia