In 2025, I developed the complete brand identity and digital strategy for SAB Cleaning NYC, a cleaning services company based in New York. Starting from the naming, concept direction, and positioning, I structured a brand designed to communicate trust, professionalism, and modern efficiency—key qualities for companies serving hotels, shelters, and residential buildings. The project included the full visual identity, color system, typography, messaging framework, and a brand personality aligned with clarity, order, and reliability.

We also created the company’s website, visual system, and marketing strategy to support its launch and future expansion. This included a brand manual detailing usage guidelines, tone of voice, digital applications, and all graphic elements. The result is a cohesive, scalable, and clean brand ecosystem ready to grow within the competitive New York cleaning-services market.