123 Lunch

In 2021, 123 Lunch approached me to build a complete digital strategy that would help scale their concept of “healthy food in just three steps.” Although the brand and core idea were already defined, the challenge was to translate that simplicity and clarity into a digital experience that felt fast, fresh, and intuitive. I developed a visual and communication system centered on the three-step process—reflecting both the packaging and the customer journey—creating a cohesive identity across every digital touchpoint.

The project included the redesign of their social media presence, a structured content plan, and a full expectation-based launch campaign to introduce the concept to a wider audience. I also designed and developed the website to reinforce their promise of speed, convenience, and healthy eating. The result was a unified digital ecosystem that boosted brand visibility and positioned 123 Lunch as a modern, practical solution for everyday meals.