WES Canada

In 2020, I was approached to design the official website for the Women in Engineering Summit (WES Canada). However, during the initial assessment, it became clear that the existing visual identity lacked the strength and clarity needed for an event of this significance. Taking the initiative, I developed a refreshed conceptual identity that preserved the essence of the organization while elevating its impact, message, and visual coherence. The proposal was presented to the board and received exceptional approval and recognition for its strategic and aesthetic improvement.

Following the acceptance of the new identity, I designed and developed the summit’s website, ensuring a modern, accessible, and inspiring digital experience aligned with the renewed brand. The project became a success, strengthening the summit’s presence and providing a more professional platform to support its mission of empowering women in engineering across Canada.